WEBINAR STRATEGY & PLANNING
Successful webinars require a solid strategy and planning. Work with our team to make sure you have a plan that achieves your business goals.
Webinars are exceptional ways to make otherwise static content more engaging and generate conversations with your prospective customers. With many opportunities for engagement, you need to plan every step carefully - otherwise - you will waste the unique opportunities a webinar can provide.
Start To Create Your Webinar Strategy By Asking Questions
Successful webinar strategy and planning begins by asking questions. What goal do you want to accomplish? Who is your audience? What are the major pain points, concerns, or challenges for your audience? How do you solve customer challenges? And - do you have people on your team with experience in running a webinar, or do you need outside help?
By making a list of these starter questions, you can kick-off the planning process.
Webinars may seem like simple, online events, but like any event, they require many steps to be completed, and often require a significant investment in time and management.
Once you have started asking and answering questions about who your audience is and what they are interested in, you then need to build out a comprehensive outline of your planning process and event activities.
This step is one of the most crucial parts of any webinar, because not planning for steps you need to complete, or contingencies you need to plan for, can result in serious mistakes that either make your event less successful or a complete failure - and the waste of many hours of time, loss of money, and a damaged reputation in your industry and with your customers.
Below is a basic outline of the webinar strategy and planning process we follow. Please keep in mind that this is only an outline, and that all webinars require a much more detailed, day-by-day plan. In some cases, the start of a webinar's activities can be as much as two months before the actual date of the event, and will continue (to varying degrees) after the event is over.