However, many do this without fully understanding how to engage people through all these channels in a connected way.
Companies often lack the internal resources and expertise to plan, organize and implement a successful program, which can generate disappointing results despite the cost savings to the marketing budget and bottom line.
Our experience is in blending lead generation webinars with social media, content marketing, email marketing and traditional person-to-person communication.
For over 15 years we have created events that have connected businesses with their target audience in a wide variety of industries as well as within the federal government.
Our events have included:
- Targeted challenge-market-solution styled Webinars that bring strategic partners together
- Virtual Roundtables that include a panel of industry experts to break down 3 to 5 challenges, and discuss solutions with the audience
- Direct engagement events that include more direct discussion with the audience
- Product and service demonstrations