Webinar Marketing

Promoting your webinar, and drawing the right audience for your event, require smart marketing. Our team knows how to reach the audience and decision-makers you are looking for.

Our team has done hundreds of B2B and B2G webinars. We have reached Fortune 500 companies, SMBs, and individual decision-makers, as well as federal agencies, and state and local government officials. We can help your business reach the audience it wants.

However, many do this without fully understanding how to engage people through all these channels in a connected way.

Companies often lack the internal resources and expertise to plan, organize and implement a successful program, which can generate disappointing results despite the cost savings to the marketing budget and bottom line.

Our experience is in blending lead generation webinars with social media, content marketing, email marketing and traditional person-to-person communication.

For over 15 years we have created events that have connected businesses with their target audience in a wide variety of industries as well as within the federal government.

Our events have included:

Targeted challenge-market-solution styled Webinars that bring strategic partners together
Virtual Roundtables that include a panel of industry experts to break down 3 to 5 challenges, and discuss solutions with the audience
Direct engagement events that include more direct discussion with the audience
Product and service demonstrations

Identify Target Audience

The first step in creating a lead generation webinar is to identify your target audience. Who are you trying to reach?

Review sales data and BD targets
Research prospect needs
Analyze competitor webinars and content

Define Objectives

The second step in creating a lead generation webinar is to define our objectives and goals. What will success look like? What is a lead? What is a "qualified" lead? What do the marketing and sales teams do before, during and after the event?

Build a profile of a lead and a highly qualified lead for sales
Outline steps for marketing and sales during every phase of the Webinar

Plan and Deliver

The final step in creating a lead generation webinar is to outline a total plan, including speakers, marketing, content development, rehearsals, webinar technology, event management, and post-event follow-up.

We are very thorough when it comes to webinar execution. Every piece of the event process is interconnected and essential for success.

Types of Lead Generation Webinars

We can create or manage many different types of webinars for your lead generation campaigns. Some of the common types of webinars include:

Thought Leadership Webinars

Thought leadership webinars often focus on a specific industry challenge, and identify how your company solves that challenge. Other webinars release market data and discuss trends that impact the operations of other businesses and organizations. They are not meant to be sales presentations, but rather a demonstration of your company's expertise and ability to provide others with a real solution.

Sales Demonstrations

Many companies hold "live" sales demonstrations for their prospects and customers that highlight how a service offering or product works. Ideally, sales demonstrations are short and focused. Their goal is to highlight capabilities and facilitate a more one-on-one discussion.

Virtual Roundtables

Virtual roundtables bring together thought leaders from outside your company to offer different perspectives and insights into a set of different challenges (usually between 3 and 5). By bringing in third-parties, your business can play the role of thought leader, but also create a more unique learning experience for your audience.

YOUR WEBINAR EXPERTS
LEAD GENERATION WEBINAR
PROCESS

A key to our success in lead generation webinars is working closely with our clients. We tailor a program that achieves your business goals.

Our Process

Our lead generation webinar program is built based on a proven process that has continued to be successful for over 15 years. However, each program is constructed differently to ensure we meet the unique needs of your company.

Our first step is to meet with you and your team to discuss your company, your competition and your prospective customers.

Once we understand the challenge or pain in the marketplace, your capabilities and goals and expectations, we then craft a Webinar program with metrics for success, social media, content marketing and an analytics report, so you can view the results as the plan unfolds.

Lastly, we examine the target market and best identify how we can communicate with them to draw them into the event.

What Are The Benefits To Your Company?

There are many benefits to this kind of program. For starters, the unique nature of this blended approach means a company can make improvements to more than just one aspect of their marketing efforts. Since these Webinars rely on a combination of email, content and social media marketing, your company will work with our team to ensure that each piece is functioning well.

These Webinars also generate sales leads that are better qualified than most other events. By focusing and channeling our communications, and building rich and compelling events, we can draw an audience that identifies strongly with the market challenges your company addresses.

Your Webinar Experts Lead Generation Webinars also:

Provide a cost-effective marketing program with a strong return on your investment.
Create better customer engagement both online and in-person.
Focus your marketing and sales efforts, which create greater team synergy and improve productivity.
Produce content that you can use for re-marketing beyond the live event.
Connect you with a large section of your target audience in a relatively short period of time.