WEBINAR CONTENT CREATION
On average, people spend between 30 and 50 minutes attending a webinar. Therefore, it is critical to have excellent webinar content. We can handle everything including event landing pages, registration pages, email messages, and webinar presentation content, as well as post-event content.
Our team has done hundreds of webinars. We have reached Fortune 500 companies, SMBs, and individual decision-makers, as well as federal agencies, and state and local government officials. We can help your business reach the audience it wants.
Create Compelling and Engaging Content for Your Audience
In marketing and communications, every touch-point you have with a person needs to be focused on meeting their needs. Put simply: you need to be customer-centric.
When you create content for your webinar, it should never be about you - it should always be centered around the problem or challenge facing your audience.
Even a run-of-the-mill sales webinar still needs to offer something that meets a need - otherwise no one will attend and no one will buy.
36% of B2B and B2C Marketers Rated Webinars as Most Effective Content Format for Building Relationships that Convert
In research from Ascend2, over 260 marketers (evenly split between B2B and B2C marketers, thought that the most effective content for generating leads that converted were video (41%), webinars (36%) and virtual events / webinars (29%).
But producing the right kind of content to advantage of what webinars and online videos and events can offer takes careful planning.
Below are some important steps on how to create webinar content that not only interests your audience, but gets them engaged and wanting to learn more from you.