Webinars have always been a popular way for businesses to reach audiences. In fact, for over 15 years webinars have been consistently one of the best top of the funnel lead generation tools for businesses and organizations.
Due to the global COVID-19 pandemic, webinars have only increased in use. According to Statista, B2B companies increased the number of webinars they were conducting by 36% between February and March 2020.
We know that educational videos and webinars have been a strong tactic for marketers. A recent report by Ascend2 (and highlighted in Marketing Charts) says that 54% of marketing professionals believe video is the best format for sharing thought leadership and 38% say webinars are the best format.
With that said, video and webinars are continuing to grow in popularity and use, and are essential for businesses and organizations interested in sharing information effectively with audiences.
However, every webinar requires one key ingredient to be successful: planning.
Over our careers, the team at Your Webinar Experts have managed, moderated and spoken on hundreds of webinars going as far back as the early 2000s. Based on our experience, we have put together a detailed checklist that helps you to create a webinar from start to finish.
We also created a PDF guide to give you an easy to print out worksheet to manage your webinars that is free to download.