Public-facing Webinars from government agencies have enormous value.
Government agencies can use webinars to discuss a new RFP or contract that is available for bidding, a new service offering, a change in regulation or operational process that consumers need to be aware or share a new strategic plan or promotion.
Whatever your goal, webinars allow people to see and hear from their government officials in a more personal way, as well as interact with them. This improves the public's understanding of government and its role as well as builds a positive perception of the agency.
Interact in real-time
Webinars allow government agencies to interact with the public in real-time.
Using standard features in many webinar platforms, you can conduct polls of the audience to evaluate an existing program and its performance or test new ideas and solicit feedback. Question and answer sessions also are very effective at making sure you have communicated all the information you need to share with the public.
As with any government-run event, the key to success is to not just have a topic that your agency considers important, but to make sure the audience understands why this topic is important to them and why they need to attend.
For close to 20 years we have been running webinars. Let us help your agency manage and deliver a successful government to citizen webinar.