Consumer-facing Webinars have enormous value.
A tanning salon, an accountant or auto-mechanic, lawyer, restaurateur, or retailer all have valuable insight to share about their business. The key is to offer it as an educational session for consumers.
For example, a tanning salon may have advice for people planning to go away on vacation. Changes to the tax code or a new law taking effect can be a great opportunity for an accountant or lawyer to share their perspective. And who says an auto mechanic shouldn't hold a Webinar to talk about seasonal maintenance on your car?
Webinars are very effective at connecting with consumers, just as they are business professionals, government officials, health care providers, teachers, and more.
The key is to have the right topic. And that starts with asking, "What is your audience interested in?"
Many times, a business owner has trouble seeing what other people see, because they are so focused on what is important to them or what they think everyone else should know.
Consumer Webinars always have to be about what the consumer finds interesting.
