B2G Webinars

Reach your government customer.

B2G WEBINARS

Webinars are one of the most effective ways to reach your prospective government customer at the federal, state, or local level.

We have conducted webinars that have reached audiences in federal agencies such as DoD, DISA, NSA, FEMA, as well as targeted roles within the federal government, such as COOP, identity management, information technology and more. We also have reached state and local government officials, as well as those in education and health care.

Our B2G webinar service brings your company's services, solutions and thought leadership to a government audience. For over 15 years, we have found webinars to be a highly affordable and effective way of reaching potential government customers at the federal, state and local level. As part of our standard webinar service, we provide strategy, content development, audience acquisition, technical management, and post-event sales follow-up (if necessary).

Depending on your needs, we either focus on generating a broader audience, or a very niche group. In all cases, our goal is to generate qualified leads for your business development efforts. Unlike other companies that are new, or do not routinely provide webinar services, we have built our practice on over 15 years of experience and hundreds of live and pre-recorded event, as well as webinars that done in conjunction with live, in-person events.

Identify Your Government Audience

The first step in creating a lead generation webinar is to identify your government audience. Who are you trying to reach? Are you focused on a specific agency? Or are you looking for decision-makers in technology, logistics, or finance? Are you interested in federal, state, or local government? Or perhaps does your need apply to education or health care?

  • Review contracts for which your company may bid or team
  • Review sales data and BD targets
  • Research prospect needs
  • Analyze competitor webinars and content

Define Webinar Objectives

The second step in creating a B2G webinar is to define your objectives and goals. What will success look like? What is a lead? What is a "qualified" lead? What do the marketing and sales teams do before, during and after the event? Is there a specific need the government audience has that needs to be addressed?

  • Build a profile of a government lead and work with sales / capture team to break out the difference between a qualified and highly qualified lead.
  • Outline steps for marketing and sales during every phase of the Webinar

Plan Webinar, Deliver Content, and Manage Event

Lastly, we work to plan out the webinar - from start to finish. This includes identifying the topic, securing speakers, setting up an email / event promotion schedule, and more. Then we build out and deliver the content. And finish the process by managing the event (from pre-event to post-event activities). We are very thorough when it comes to webinar execution. Every piece of the event process is interconnected and essential for success.

B2B and B2G Webinars - Virtual Roundtable

Virtual Roundtables Drew Over 1,800 Attendees

B2B and B2G virtual roundtable webinars have been highly successful. We have built event series that have drawn over 1,800 attendees, with speakers from companies such as: 3eTI, Boxtone, Deltek, EMC Consulting, HP, QinetiQ, Quest Software, Red Hat, Solar Winds, and more. We also had speakers from federal and state government agencies.

Our Process

Our B2G webinar program is built on a proven process that has continued to be successful for over 15 years. However, each program is constructed differently to ensure we meet the unique needs of your company.
Our first step is to meet with you and your team to discuss your company, what type of government audience you are looking to reach, as well as the challenges and opportunities you see for this audience.
Once we understand the challenge or pain for your government audience, as well as your capabilities, goals and expectations, we then craft a B2G webinar program with metrics for success, social media, content marketing and an analytics report, so you can view the results as the plan unfolds.
Lastly, we examine the government audience in greater detail to best identify how we can communicate with them to draw them into the event.

What Are The Benefits To Your Company?

There are many benefits to this kind of program. For starters, the unique nature of this blended approach means a company can make improvements to more than just one aspect of their marketing efforts. Since these Webinars rely on a combination of email, content and social media marketing, your company will work with our team to ensure that each piece is functioning well.
These Webinars also generate sales leads that are better qualified than most other events. By focusing and channeling our communications, and building rich and compelling events, we can draw an audience that identifies strongly with the market challenges your company addresses.
Your Webinar Experts B2G Webinars also:
  • Provide a cost-effective marketing program with a strong return on your investment.
  • Create better customer engagement both online and in-person.
  • Focus your marketing and sales efforts, which create greater team synergy and improve productivity.
  • Produce content that you can use for remarketing beyond the live event.
  • Connect you with a large section of your target audience in a relatively short period of time.

Your Webinar Experts is part of the Social Web Tactics marketing team. We specialize in creating and managing highly successful B2G, B2C and B2B lead generation webinars which grow sales pipelines and improved brand identity. We are ready and able to help your company develop and execute a successful webinar strategy that leads to business growth.

Contact us today to discuss your webinar needs.

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